Hundreds of posts on a topic that apparently no one gives a fuck about. It is only the most important topic in the history of the world. The discovery, transmittal and use or misuse of information. What could be more important than that? At least that is what he told himself over and over again. What he failed to consider is that people take information for granted and they just don’t have any time. Who really gives a fuck and who has the fucking time? We are overloaded with information anyway. We are always taking shortcuts. Give me the most amount of information that I can use and do it in the shortest amount of time.
The attitude is don’t waste what is left of my life with your tedious, ponderous and ultimately pointless alleged insights. Nobody needs it. Just give them information in short bits and keep them amused.
Yet for some fucking reason, he kept writing post after post. Following blog posting best practice after best practice. After a while, he was writing his blog to please the alleged rules of search engine optimization that all of the so-called gurus and easy to use apps tell you to follow.
But who was this blog for? IT people? Surely not. It is not what they do. Management people? Maybe but they tend to defer to technology people on technology issues. The blog was for himself mainly, but it was anything but therapeutic. It just made him more and more alienated from everything.
It was so clear to him, but everyone else was lost in their own delusions. Yes, I can integrate 365 with Salesforce and I will be able to track every interaction with our customers and prospects. Every email. Every phone call. Every note to self. It will be so glorious, yet so pointless. What can you possibly do with all that information?
He knew the harsh reality. The value of the information is more limited than you think. Maybe you will sell more, maybe the customer relationship will be that much richer. But is that really enough? Is your understanding of your customers that much better. Does it justify the effort involved in collecting, storing, securing and archiving all that information.
Even with all the information in that database, you still get things wrong. The information itself represents just a moment in time. You will still have misperceptions and miscommunications. That is the one thing that is guaranteed in a world of infinite information and infinite possibility. The infinite opportunity to screw up royally.
On the surface the cost of extra information is near zero, but the cost of dealing with extra information is hard to calculate.